Hello @matt.stagg,
My name is Henry and I am happy to assist with your inquiry, and appreciate you contacting LastPass Support!
Is the user able to log into the free account? If so, you simply have to add them to your users list for an invitation to be received via email. Once they follow the link received on the email, they can log into their personal account to join your business/teams account.
Please let me know if this worked or if further assistance is required.
Thank you,
Henry | Customer Care